We face symbols, signs, or logos in our everyday's life. Nike with the swoosh logo, McDonald's with the big M, Macintosh with the apple logo, etc. In the world of advertising the marketing and the creative department team up together to make a logo which more than just a logo that people would remember the color, just an easy recognizable shape but, logos that should build an image and sharing their messages. To make those kind of logos takes not a short period of time but take years to build that. McDonald's logo for example, if they make an advertising without any pictures of food, typeface or slogan but with the big yellow 'M' people would know that is the logo for mcDonald's. Because people have been raised with the big 'M' sign on their top of the head for more than 53 years (mcDonald's was built in 1955 first in Des Plaines, Illinois) and they hadn't been changing their logo since they first start.
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